Washington, D.C., Nov. 9, 2017 — comScore, Inc., today announced a partnership with leading political data provider L2 to integrate L2’s voter and commercial targeting information into comScore’s television ratings measurement.
By merging L2’s national voter and demographic files with comScore’s television measurement, marketers will have the ability to more accurately reach audiences. The combination of L2’s database with comScore’s attributes for analytical purposes helps clients more efficiently reach voters based on their demographics, voting characteristics, purchase behavior and interests for better targeting. L2 clients are comprised of thousands of campaigns, including almost every presidential candidate during the 2016 cycle, along with PACs, associations, and non-profits. L2 is also the primary data partner for the New York Times and CBS News.
“comScore is one of our most innovative partners,” said L2 CEO Bruce Willise. “Pairing L2’s known voter profiles with comScore’s television audience data gives users the unique ability to target much more precisely.”
“L2 has been a trusted source for voter data for over 40 years,” said comScore’s Chief Revenue Officer Chris Wilson. “Having the ability to tap into their detailed national demographic segments will enhance targeting for our political clients.”
For over 40 years, L2 has been the country’s most trusted source for enhanced voter, consumer and modeled issue data. It’s data and technology are used across, the political and public affairs landscapes with nearly 200 members of Congress as current customers along with the biggest names in polling and political advising. It is the source of choice for leading news organizations including CBS and the New York Times, as well as the country’s leading universities, including both Princeton and Harvard. L2’s national voter file remains the most accurate and frequently updated in the marketplace and contains the largest number of detailed voter file segments for traditional and digital targeting. As a non-partisan provider, L2 can tap powerful solutions including modeled issue data from HaystaqDNA. The HaystaqDNA modeled issue segments give users a detailed view of all voters regardless of party affiliation. L2 also provides party affiliation in all 50 states by modeling party ID for voters in states without party based registration. In addition to voters, L2 maintains a robust 265-million+ adult consumer file. For more, visit L2political.com
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.