The Death of Digital – A New Kind of Media Mix

By JC Medici, President, L2 Media Contact: JC@L2.media For years, there has been a solid set of rules for running political media campaigns. As digital has become prominent and perceived as a more cost effective and measurable way to run a campaign, the old rules of...

Tips and warnings about using a partisan data provider

National and state party organizations along with like-minded companies have been collecting, storing and giving their data to approved candidates, PACs and other groups for years.  Despite the appeal of this low cost and allegedly high-quality data, L2 has seen an...

Voter data pricing that works for your organization

There are a number of things to consider when purchasing voter data: The quality & freshness of the file Does the provider include the demographic, consumer, donor and voter data you need? Is it required that you turn data back to the provider and can your data...

The most up-to-date California voter file now available from L2

L2’s California voter file delivery is now the state’s fastest, giving users the highest quality processing and most in-depth voter attributes all at the best price.  L2 was able to make this happen because of 2017 changes in how the voter file is...