How does weather impact voter turnout in elections? AccuWeather and L2 partner to identify hyper-local correlations between weather and voter turnout in the United States.
AccuWeather Global Weather Center – December 17, 2015 – AccuWeather, the global leader in weather information and digital media, today announced its partnership with L2, America’s leading provider of enhanced voter data, to identify unique insights between historical voter turnout and weather data with Superior Accuracy™ available in AccuWeather’s proprietary new Data Driven Decisions (D3) Election Analytics Ad Package.
Utilizing AccuWeather’s robust big data forecasting and historical weather data capabilities in conjunction with voter data creates a tailored, targeted, and first to market advertising weather platform and package that ensures political advertisers deliver the right message to the right audience at the right time more effectively than ever before, taking advantage of weather’s impact on voter behavior. Access to the L2 database supplies powerful big election data for AccuWeather to analyze and research voting habits and weather trends down to the zip code level. Effective election campaigning has become extremely data driven and by using AccuWeather’s D3 Election Analytics, marketing campaigns can have access to targeted voter insights never before possible.
“This partnership demonstrates our commitment to providing best-in-class intelligent marketing capabilities to advertisers by having the most accurate, relevant, and accessible weather analytics for smart, consumer demographic-specific advertising,” said AccuWeather’s Head of Digital Advertising Sales, Karen Bressner. “We have found unique, proprietary results about how the weather impacts American citizens’ participation in voting that can be applied in political advertising campaign strategies to attract more voters through targeted creatives, ad frequencies, and calls to action that are optimized to meet their forecasted behavior on voting day.”
Presidential and other political hopefuls will have the ability to utilize this information to make decisions on where and how to place their advertising revenue. By working with AccuWeather to analyze voter district historical behavior, campaign messaging can focus on weather sensitive demographic groups and encourage them to get out and vote.
According to L2 CEO Bruce Willsie, “Matching L2 voter and demographic segments to AccuWeather’s historic weather data will give us a fresh look at some of the old assumptions about weather and voter turnout. Campaigns choose L2 because they want every advantage possible to win, AccuWeather is giving these organizations another critical piece of information to factor into their planning and strategy.”
With over 1.5 billion people relying on AccuWeather forecasts every day, AccuWeather is the world’s #1 weather source. AccuWeather digital properties have grown at record rates, reaching a rapidly-expanding global audience with forecast and video content available through web, mobile web, apps, and emerging platforms such as wearables and smart TVs.
AccuWeather’s Data Driven Decisions (D3) Analytics turns hyper-local weather data and forecasts with Superior Accuracy™ into customized, actionable business intelligence that drives organizational performance. D3 Analytics aggregates and analyzes over 300 different weather factors with consumer behavior and sales data, focusing on clients’ specific sales objectives and priorities to provide a scientific, predictive basis for key business decisions that impact profitability. D3 Analytics targets location and seasonal-specific impact events to develop, manage, and inform customized weather-based sales models, enabling enterprises worldwide to proactively target inventory, marketing plans, and sales strategies based on weather changes while hedging against interruptions in supply chain and production levels. Working with over 240 of Fortune 500 companies and thousands more, AccuWeather’s big data and analytics leadership and expertise ensure that enterprises have the highest-demand products and services ready for sale when and where they are most needed to maximize profitability.
About AccuWeather, Inc. and AccuWeather.com
Every day over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, connected TVs, and Internet appliances, as well as via radio, television, newspapers and the new AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
L2 is America’s leading and most respected non-partisan provider of enhanced voter data. For 40 years L2 has worked with thousands of campaigns, PACs, pollsters, associations and consultants from across party lines. In recent years L2 has redefined how data are accessed, analyzed and purchased with our award winning online platform L2 VoterMapping. Visit www.L2political.com for additional information.