FOR IMMEDIATE RELEASE
L2 to Provide CBS News with the National Voter File
Voter File Data Gives CBS News Elections Team a Critical Tool For In Depth Research
October 8, 2015 — America’s leading non-partisan voter data provider, L2, will provide CBS News with the national voter file and use of the company’s voter file analysis tool, L2 VoterMapping, through election 2016. This agreement gives CBS News the most up-to-date, highest quality voter data for use in research and analysis.
L2 VoterMapping allows users the ability to do instant visual analyses, generate visualizations, and drill down to the neighborhood level to research voting habits, trends and perform analyses across party lines.
As a non-partisan provider L2 is able to offer CBS News accurate and consistent data for analysis and research regardless of party registration.
“I’m very excited to add L2’s suite of software and data,” said Anthony Salvanto, CBS News’ Elections Director. “I believe this will add to our ability to bring viewers and readers the most comprehensive and detailed analyses of the electoral landscape, as we head into what promises to be a very exciting 2016.”
“L2 has a forty year track record of providing the highest quality voter and demographic data along with the tools to make those data usable for any organization,” said L2 CEO Bruce Willsie. “We have seen campaigns utilize our data and platforms in extraordinary ways and are excited to see the analysis and reporting that CBS News will now be able to produce”
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L2 is America’s leading and most respected non-partisan provider of enhanced voter data. For 40 years L2 has worked with thousands of campaigns, PACs, pollsters, associations, consultants from across party lines. In recent years L2 has redefined how data are accessed, analyzed and purchased with our award winning online platform L2 VoterMapping.
Paul Westcott, L2 Director of Marketing & Communications