In the 2012 presidential election, Latino voters made up 10% of the total voting population, and that number will only grow. The share of Latino voters as a percentage of the overall electorate in key voting states like Arizona, Nevada and Florida is on the rise. On average, the share of Latino voters in those states rose between 3 – 6% from 2004 to 2012, according to an analysis from the Pew Hispanic Center. In the 2014 midterms, Latino voters stand to have a major impact on key House and Senate races.

For campaigns to target Latino voters effectively in 2014, they need the data intelligence to make it happen.  With this in mind, L2 has partnered with Latino Decisions, a leader in Latino political opinion research, to arm our clients with the intelligence they need to target and persuade one of the nation’s fastest growing voting blocs in this cycle and into 2016.

Founded by political scientists Dr. Gary M. Segura and Dr. Matt Barreto, Latino Decisions offers industry leading analysis and expertise that’s been relied upon by major organizations and trusted by news outlets from the Wall Street Journal to the New York Times. It’s the premier source for party identification, turnout and persuasion modeling for American Hispanics.

Latino Decisions identified 44 Republican-held House seats where Latino voters could influence the outcome of elections in this cycle and the next. According to their analysis, that number includes districts “where the Latino voting-age population exceeds the 2012 margin of victory or swing districts won in 2012 by President Obama and the House Republican candidate that also have notable Latino populations.”

Integrating modeling data from Latino Decisions with our data and analysis options in VoterMapping.com opens up a host of possibilities:

  •     Identify likely persuadable voters or community leaders like Latino teachers, doctors & business owners.
  •     Evaluate strength of support on detailed scales.
  •     Select for probability of voting Democrat or Republican, regardless of party affiliation.
  •     Analyze likely patterns of Republican or Democratic across a state or district, and visualize it with VoterMapping.com
  •     Find Latino voters who are likely supporters, but have a low probability of turning out. Get them to the polls.

Understanding the Latino voting population in your state or district can make or break your campaign, so get started now. Contact us today at paul.westcott@L2political.com to license the data and add it to your L2 VoterMapping subscription.